Functional foods and supplements are changing consumers’ everyday choices.
A Tetra Pak study conducted in 2025 shows that 72% of respondents choose functional foods and supplements while shopping or consider consumption of these products. These choices are driven by specific needs, such as the desire to maintain good health and high energy levels, as well as convenience which makes it easy to reach for the product at different times of day.
Tetra Pak’s latest report shows what is driving the growth of functional liquid foods rich in protein and nutrients.
Download the report to learn:
✔ which consumer groups are driving the growth of the category;
✔ what needs lie behind consumer choices;
✔ which formats are gaining in importance;
✔ how to develop products tailored to everyday occasions.